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Sep 10th, 2011Comments Off on Biosite

K. Blickenstaff
Chairman and CEO
Biosite Diagnostics, Inc., San Diego, California

“We realized that we just weren’t reaching the goals our team set out to attain… We were struggling to improve our sales and marketing management team’s skills and sales ability. Brainard Strategy recommended a series of assessments and interviews for our key talent. Once through the assessment he advised our executive team on ways to “map” our talent relative to our needs. We began to revise our hiring process as a means to find similar types of “smart” people whom we were always able to attract, but now we were better able to assess for “fit” with real data. We also were able to rightly move some key people into key roles and each and every person in our marketing and sales organization were given developmental feedback by our managers in a way that enabled open and “real” conversations about contribution and value. We then took our team through sales training and personal development planning activities based on the collective assessment information. Because of Brainard Strategy, our team is back on track.”