Moark

Allan Dicks
CFO, Moark, Inc.

Brainard Strategy partnered with our executive team to clarify and refine our Mission, Vision and Strategic Objectives. The process was very practical yet clearly grounded in the best ideas from some of the traditional strategic planning processes. Once the strategic objectives were clarified Michael pushed us to set very SMART goals and define our goals via tactics and metrics. Michael then brought us an easy to apply Performance Scorecard. Our team defined this scorecard together and while we have fallen short relative to execution in the past we have already experienced a different set of behaviors as we now report out to one another our performance relative to the scorecard monthly. Brainard Strategy’s consulting support around Strategy Development / Alignment has enabled us to refine and clarify our thinking, and most importantly is directly driving greater levels of execution and accountability than we have had as an executive team. Brainard’s approach has enabled us to surface and address key strategic questions, plan for and align around key scenarios (develop strategic choices), helped us to re-define our core competencies, greatly improved goal alignment and accountability, and increased our urgency and competitive spirit