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Cultural Diversity

Building cultural competence enables business to achieve outcomes with less friction, more efficiency, and more cost effectiveness.  The awareness of differences in culture, ethnicity, religion, gender, and age (among many other characteristics) can lead to greater creativity, productivity and a greatly enriched workplace environment overall. Inclusive practices foster a sense of belonging, loyalty and can improve employee motivation and job satisfaction. Awareness of diversity enables businesses to better understand and respond to the needs of the global market. Brainard Strategy understands the importance of both managing a diverse workforce and serving diverse clientele.

Model for Building Cultural Competence:

Expected Outcomes:

  • Greater productivity
  • Create competitive Advantages
  • Increase creativity
  • Improve business image

Approach:

  • Increase awareness through training
  • Improve policies and practices for inclusion
  • Recognize, respect and empower diverse people

Our Cultural Diversity Point of View:

Building an awareness of diversity is only the first step. Acknowledging, understanding, accepting, and valuing differences can be aligned with business objectives to add value to outcomes such as productivity and profitability.